Chief Magic Official

Chief Magic Official

Disney is looking for someone to become the first ever CMO – Chief Magic Official.

Sounds like something out of a Harry Potter book doesn’t it? But it’s not.

Chief Magic Official

See below for the official information. is sponsoring a contest to find the Chief Magic Official — visiting events at Disneyland ® Resort and Walt Disney World® Resort from time to time throughout the year to spread Disney spirit and have some fun.

“The entrants submit a 60-second video application, starting on January 8 through January 27, explaining why they should be the CMO and what special qualifications they have,” explains Heath Rosenbaum, manager of promotions marketing. “The Chief Magic Official is a really cool role that lots of people would want.”

After an online vote, three lucky contestants will be flown to Walt Disney World Resort (along with three family members or friends) to take part in some wacky, and very “Disney,” competitions for the coveted role. They might have to create their own costumes, learn to make up a Resort hotel room the Disney way, or entertain Guests waiting to watch parades in the Theme Parks and whip up some Disney spirit.

Competition will be fierce, because the prize is well worth winning: “Between May 2008 and April 2009, the CMO will participate in about 4-8 special events and happenings for the Disney Parks. Most are actually at the Theme Parks, and one or two are in other locations, but it’s all Parks business and they’ll get to be part of the magic. The CMO will go behind the scenes, create magic for Guests — they’ll get to do all kinds of amazing stuff!” Some possible activities include a press event when the Toy Story Mania attraction opens, or the July 4 naturalization ceremony at Disneyland Park, when new U.S. citizens are sworn in, plus other fun events through the year.

Want to increase your chances of creating a winning application? Heath has a few tips. “It is the perfect role for a Disney fan. The judges definitely want to see personality. Disney passion is important though a little harder to demonstrate, but be imaginative and have fun with your video. The CMO judges will be looking at many videos, so make sure yours stands out! Show them why you are the perfect person – keep it Disney, show them you’re outgoing and express yourself well, and you will likely go far.”

If you want to get a head start in thinking about your Disney style, there’s a quiz at that can help — take the Magic Aptitude Test and see where your career strengths lie (or, OK, just have fun). Heath has one final caution to would-be Chief Magic Officials. “We have someone who is trying to get into competition but is not really eligible – Donald Duck,” he warns. “He’s a little hotheaded and he’s sure that he’s the one who deserves the gig. I’m pretty sure someone better suited can be found.”

So, if you’re more patient than Donald, better coordinated than Goofy, and as big-hearted as Mickey Mouse, warm up the camera — there just might be a dream job waiting for you.

The deadline for application was January 27th, 2008. I would absolutely have loved to have been the first CMO, but with the boys and a very busy home life, it just wasn’t practical. Plus, I already have my very own magical position – maintaining this ever-expanding website!

Nevertheless, I will be anxiously awaiting the results of the CMO search. Check out for updated information.

It’s about time that Disney started utilizing its best fans!!

Chief Magic Official